May 8, 2012 Leave a comment
The 2011-2012 season was a big one for The CW. Newly installed President Mark Pedowitz negotiated deals with both Netflix and Hulu to house CW content, and he made a concerted effort to limit the number of reruns on the network’s schedule by acquiring The LA Complex and ordering a handful of reality shows to fill out the summer schedule.
And yet, it’s hard not to look at this season as a failure for the network, which is down 14% year to year. After spending much of their promotional budget on Ringer, a pilot that CBS developed and discarded, they were forced to watch it open low and sink from there. Gossip Girl, once their flagship series, became their lowest rated scripted offering and the spring cycle of America’s Next Top Model was so poorly received that Tyra Banks chose to fire all those involved. In light of this, it’s easy to understand why Pedowitz ordered a record high 8 pilots with an eye towards giving as many as 6 of them the greenlight to series. Below, I try to sort out where your favorite CW shows will land of the network’s fall schedule. Read more of this post